The capacity of the winch is the maximum weight that it can pull. It's important to choose a winch with a capacity that is appropriate for the weight of your vehicle and any additional weight that you may be towing or hauling. Also, it is always a good idea to pay a bit more for a higher-capacity winch just to be 100% sure that your Bronco can always recover.
The length of the winch cable is another important consideration. A longer cable allows you to winch from a greater distance, but it can also be more prone to tangling or damage. A steel cable is strong and long-lasting but can break under heavy loads while requiring constant maintenance to stop corrosion and rust.
Dyneema, Spectra, or Kevlar synthetic cables are lighter than steel cables and more flexible, which makes them easier to work with and less likely to kink. A synthetic cable is also safer to use than steel cable, as it won't recoil or snap under tension like steel cable can. However, they are more expensive.
Most winches are designed to be mounted directly onto the vehicle's frame or bumper, while others can be mounted on factory-installed two hooks or mounting plates. Be sure to always go for a professional installation as it can often require drilling and various other modifications in order to make it as safe as possible.
Look for a winch that is built with high-quality materials and designed to withstand the rigors of off-road use. A winch with a sealed motor and heavy-duty housing will be more resistant to water, dirt, and other contaminants.